EMC 101 Mass Media Communications: An Introduction (3 credits)

This course presents an overview of mass media as public communication and traces the histories and technological developments of print, film, radio and television broadcasting, cable and satellite communications, the Internet, and interactive media. Topics covered include laws and regulations, news and commerce, media management and business practices, journalistic ethics, international electronic media, content delivery, and ratings and audience feedback, with special emphasis on the role of mass media in society.