Strategic Enrollment Management Plan

The Enrollment Management Council, led by Dr. Scott Schuhert, Dean of Students, was asked to utilize available data, including data forecasting, to develop a comprehensive strategic enrollment management plan that includes recommendations for:

  • Policy development and/or modification,
  • Collaborative resource allocation (fiscal and human),
  • Decreasing the equity gap among our students, and
  • Opportunities for enrollment growth, including expanding our recruitment efforts and re-envisioning our retention and student persistence strategies.

This plan is data-informed, focusing on current and potential student markets, speaking to each phase of the student enrollment cycle, and supporting our College mission and vision, most ardently Students First.

 

Have Feedback?

Contact the Enrollment Management Council at DOS@sunyocc.edu to provide feedback, make suggestions, or share your successes.

 

Driven by our charge, the Enrollment Management Council used a methodological approach to investigate and analyze current policies, processes, and procedures.

The Council, using the charge given to them, reviewed the stated and lived mission, vision, and core values of the institution. In attempting to build upon the successes of the previous three enrollment management plans, the Council developed a series of imagined student personas that reflect the diversity of our student population. Using these student personas, the Council “walked” through the College’s processes to mimic the student experience. By applying this technique, and guidance developed by Achieving the Dream and Columbia University’s Community College Research Center on transformational change management, the Council was able to develop a more informed understanding of the student experience.

This experiential exercise, combined with the following environmental data, allowed the Council to effectively assess the needs of the College. It is through this lens that our final recommendations were developed.
 

Goal 1: Review current enrollment management efforts and make modifications, as appropriate, to develop a more comprehensive, college-wide enrollment management program by July 1, 2023

Goal 2: Through enhancing the Communities Perception (brand) of OCC, highlighting student success and outcomes, increasing yield, marketing conversion rates, and measured students sense of belonging by 1% annually

Goal 3: Increase the options in which students can access an OCC education, implementing at least two new methods over the next 36 months

Goal 4: Increase number of enrolled post-traditional/adult students to from 1,315 to 1,645 (including CCN) by September 1, 2026, mirroring the SUNY community college post-traditional/adult average enrollment rate

Goal 5: Prioritize enrollment and success rates of under-represented minority (URM) and first-generation students, decreasing the equity gap of these populations by 50% by 2026

Goal 6: Utilizing results from institutional survey results, including the Community College Survey of Student Engagement (CCSSE) annual survey, the College will create an environment that attracts and retains a diverse student population, resulting in an increase in the overall “Support for Learners” benchmark of at least .5 on a four-point Likert scale by May 2026.

Goal 7: Raise continuing student retention rates by at least 1% each year for the next five years
 

  • Jenna Alexander, Director of the Student Coaching and Advising Network
  • Sherrie Asbie-White, Assistant Director of Advising
  • Dr. Agatha Awuah, Vice President for Institutional Planning and Research
  • Dr. Malkiel Choseed, Professor
  • Tracey Clancey, Professor
  • Matthew DelFuoco, Coordinator, OCC @ Liverpool
  • Dr. Justin Fiene, Faculty Specialist
  • Naomi Stewart, Assistant Director of Coaching and Student Support Services
  • Ryan Nellenbeck, Director of Student Onboarding
  • Amanda Ostuni, Student
  • James Proctor, Coordinator for the Office of Financial Aid
  • Christine Root, Software Systems Administrator
  • Dr. Scott Schuhert, Dean of Students, Chair of Enrollment Management Council
  • Lisa Smolen, Technical Specialist
  • Scott Titus, Director of Marketing and New Media
  • Dr. Shawn Wiemann, Professor
Enrollment Management Plan Review and Update Committee
  • Jenna Alexander, Director of the Student Coaching and Advising Network
  • Sherrie Asbie-White, Assistant Director of Advising
  • Dr. Agatha Awuah, Vice President for Institutional Planning and Research
  • Dr. Malkiel Choseed, Professor
  • Dr. Justin Fiene, Faculty Specialist
  • Naomi Stewart, Assistant Director of Coaching and Student Support Services
  • Ryan Nellenbeck, Director of Student Onboarding
  • Christine Root, Software Systems Administrator
  • Kevin Sapio, Director, Office of Financial Aid
  • Dr. Scott Schuhert, Dean of Students, Chair of Enrollment Management Council
  • Lisa Smolen, Technical Specialist
  • Scott Titus, Director of Marketing and New Media
  • Erin Vaccaro, Associate Vice President for Enrollment Management
  • Dr. Laura Wankel, AACRAO Consultant
  • Christopher Wolfs, Director of Registration and Records