Onondaga Community College's (OCC) brand standards promote a recognizable identity for our college, our region, across our state, and beyond.
Our brand is more than just a logo: it’s how our current students, prospective students, faculty, staff, and community members view us and our work. It’s a verbal and visual shorthand that differentiates OCC from other schools while collectively identifying who we are and the services we provide.
A professional brand is built on discipline and cohesion across the entire institution and extends into the communities we serve. It provides guidance on how the brand is expressed internally (on campus) as well as externally (off campus) using a wide variety of mediums (signage, buildings, communications, spirit wear, social media posts, athletics, and advertisements, for example).
OCC Identity and Logo Usage Standards
Why is this important?
- The visual identity of a college is its calling card. It's the first thing people see, and it's what they'll remember long after they've left campus.
- That's why it's so important to get it right. The logos, colors, and other visual elements of a college's brand should be consistent, distinctive, and meaningful.
- They should represent the college's values, its mission, and its unique character.
- When done well, a college's visual identity can be a powerful tool for branding and recruitment. It can help to attract the best students, the best faculty, and the best donors.
By consistently using its visual identity in all communications, we can create a strong and memorable brand.