Branding Guidelines

Onondaga Community College's (OCC) brand standards promote a recognizable identity for our college, our region, across our state, and beyond.

Our brand is more than just a logo: it’s how our current students, prospective students, faculty, staff, and community members view us and our work.  It’s a verbal and visual shorthand that differentiates OCC from other schools while collectively identifying who we are and the services we provide. 

A professional brand is built on discipline and cohesion across the entire institution and extends into the communities we serve. It provides guidance on how the brand is expressed internally (on campus) as well as externally (off campus) using a wide variety of mediums (signage, buildings, communications, spirit wear, social media posts, athletics, and advertisements, for example). 

Download Branding Pack 

 

 

Using the Logo

occ logo

When to use the Logo

The College logo should be used on all media directed at external audiences: prospective students, their parents, or the general public.  

  • postcards
  • viewbooks
  • brochures
  • t-shirts
  • bumper stickers
  • billboards
  • websites
  • social media posts
  • College letterhead
  • business cards
occ icon

When to use the Icon

The icon is primarily used for internal audience situations (current students, alumni, employees).

Otherwise, it may be used in situations where the College identity is obvious in context or explained elsewhere in the surrounding text. 

occ crest

When to use the Crest

The full color crest is only ever used for letterhead, official College documents, and formal ceremonies. It is the official seal of the institution.  In every other usage, the allowable colors are white and black.  There is a gilded crest, but it is only ever used for the College President.

  • The typeface is Minion Pro semibold.
  • Whitespace should be what is shown here.
Crest Whitespace

 

Whitespace

The logo needs some room to breathe. Please provide one "O" worth of empty space around the logo to distance it from neighboring text or the outer edges of your physical object.

whitespace

Contrast

The logo needs to stand out.  Please ensure adequate visual contrast between the logo and its background. For examples of alternate color combinations, please refer to the College Color Palette.

contrast

Cropping

Only the icon may be cropped.  Please ensure that the inner "O" is always fully visible.

cropping

Watermark

It is OK to use the icon as a watermark in creative graphic design.  In these cases, you can decrease the visual contrast for a more subtle effect.

watermark

 

Replacing O's in words

Please don't replace o's in words with the icon.  The only situation where this is permitted is in the College Logo.

misuse

Stretching / Squashing

Please maintain the logo's natural proportions.

distort

Rotation

Please don't rotate the logo or icon.

rotate

Altering the Font

Please don't attempt to recreate, replace, or modify the font used in the logo.

alter font

Altering the Colors

Please don't change the colors of the logos provided or add gradient effects.

alter color

Adding a Dropshadow

Please don't add a dropshadow to the logo.  It should be given a high contrast background instead.

dropshadow

Not Enough Contrast

Be sure to provide enough visual contrast between the logo and its background.

low contrast

Noisy Backgrounds

If the background is too noisy, it's best to give the logo a solid color box so that it has adequate separation from the background.

noisy bg

Bad Color Combinations

Avoid using garish or complementary color combinations with the logo.

bad color combos

Typefaces

Thinner and Lighter typefaces require larger font-sizes and higher background contrast.

Used in the College logo. Typically used for headings.

Roboto Slab Black

Roboto Slab Bold

Roboto Slab Regular

Roboto Slab Light

Roboto Slab Thin

Download Roboto Slab

Typically used for headings. 

Montserrat Black

Montserrat Bold

Montserrat Regular

Montserrat Light

Montserrat Thin

Download Montserrat

Typically used for body copy.  

Open Sans Black

Open Sans Bold

Open Sans Regular

Open Sans Light

Download Open Sans

Main Color Palette

Official Blue    
HEX 003151    
RGB 0 49 81    
CMYK 100 40 0 68    
PANTONE 2965    
SHERWIN-WILLIAMS PAINT SW 9178 "In the Navy"    
GILDAN 500 PMS 533 Navy

Medium Blue    
HEX 007CC6    
RGB 0 124 198    
CMYK 100 37 0 22    
PANTONE 640 C    
GILDAN 500 PMS 7690 Heather Sapphire

Light Blue    
HEX 74D1F8    
RGB 116 209 248    
CMYK 53 16 0 3
PANTONE 292 C    
GILDAN 500 PMS 297 Sky    
GILDAN 980 PMS 292 Baby Blue

 

Secondary Color Palette

 

"Black"    
HEX 111C24    
RGB 17 28 36    
CMYK 53 22 0 86
PANTONE Black 6 C    
GILDAN 500 PMS 7708 Midnight

Dark Grey    
HEX 455159    
RGB  69 81 89
CMYK 22 9 0 65    
PANTONE 7545 C    
GILDAN 500 PMS 7545 Dark Heather

Medium Grey    
HEX 879AA7    
RGB 135 154 167     
CMYK  19 8 0 35
PANTONE 443 C    
GILDAN 500 PMS coolgrey7 Sport Grey

Light Grey    
HEX D1D4D6    
RGB 209 212 214    
CMYK 2 1 0 16    
PANTONE 427 C    
GILDAN 500 coolgrey3 Ash Grey


Schools Color Palette

School of Liberal Arts & Sciences    
HEX A00000    
RGB 160 0 0    
CMYK 0 100 100 37    
PANTONE 187 C    
GILDAN 500 199 Red

School of Arts, Communication, Business & Entrepreneurship    
HEX 573C81    
RGB 87 60 129    
CMYK 33 53 0 49  
PANTONE P 97-7 C    
GILDAN 500 PMC 2112 Purple

School of Technology, Engineering & Computing    
HEX FF9900    
RGB 255 153 0    
CMYK 0 40 100 0    
PANTONE 1375 C    
GILDAN 500 PMS 2026 Orange

School of Health, Wellness & Human Services    
HEX 00A4AF    
RGB 0 164 175    
CMYK 100 6 0 31   
PANTONE P 122-6 C    
GILDAN 500 PMS 7715 Antique Jade Dome